Time frame: November 2023 - December 2023
Tools: Figma, FigJam, Premiere Pro, After Effects
Project for "Mobile Advertisement and Brand Engagement"
Team: Patrick Schreier, Sara Tietze, Lea Karrasch, Till Meinköhn, Luisa Schaub
Role: Concept development, UI/UX Design, Prototyping, Creation of Documentation
Problem
Today, eco-conscious individuals face a dilemma: how to transport items or utilize daily commutes in a way that's both sustainable and affordable. Traditional courier services can be very expensive and environmentally damaging, while public transport fails to offer the desired door-to-door service. While personal vehicles could offer a solution, many, particularly those residing in urban areas, find themselves unable to access one, or constrained by vehicles that are too small to accommodate their needs.
Solution
EcoDrive connects green-minded people for sustainable deliveries. Drivers can monetize unused car space during their routine drives. Senders benefit from fast, reliable, and eco-friendly shipments, complete with live tracking and secure payment options. With every journey, EcoDrive offsets CO2 emissions and contributes to tree planting. EcoDrive revolutionizes the private transport sector with versatile participation options and sustainability at its core.
Experience EcoDrive
By watching our video demonstration, you can get a comprehensive understanding of our project EcoDrive. The video showcases the app and its prototype in action, providing a visual and detailed explanation of its taget group, Unique Selling Point, features and functionality. If you want to click through the prototype yourself, you can find the High Fidelity Figma Prototype linked underneath.
Demonstration Video
Brand Engagement
In the course 'Mobile Advertisement and Brand Engagement,' while creating a visually appealing user interface was an essential aspect of our project, it wasn't the primary focus. Instead, our main objective revolved around developing a unique selling point to promote sustained brand engagement. This involved strategizing ways to encourage long-term app usage and exploring avenues for monetization within this context.
EcoDrive's USP
The USP of EcoDrive lies in the promotion of sustainability awareness: They offer CO2 compensation for every journey and plant a tree as soon as the "compensation credit" is large enough.
Choosing the monetization strategy of "in-app advertising" for the free app EcoDrive was a decision made with careful consideration of the app's mission and the user base. On the right are the key reasons this approach aligns well with EcoDrive's values.
Monetization strategy
Phases of the Customer Life Cycle
To identify every touchpoint the users have with EcoDrive, from the initial awareness until advocacy, we considered the five stages of the customer life cycle and planned ways to ensure sustained user engagement throughout the entire journey.
Ideation Process
We began our Ideation phase by identifying genuine user needs and pain points. This led to the creation of Persona Theo, guiding us in developing a user-centered app and coherent use cases. Our design process progressed from paper sketches to low-fidelity screens on Figma, ultimately resulting in a high-fidelity prototype. To maintain clarity and organization, we constructed a straightforward site map.
Current pain points
Persona Theo
Prototyping process
Site map
Learnings
Brand engagement and app monetization were aspects we hadn't previously encountered in our design projects, prompting my decision to enroll in this course of the Advertising and Marketing Communication degree program. Exploring this new perspective was intriguing, and I'll certainly apply these insights to future projects. Additionally, I appreciated the focus on sustainability in our concept. It was a great experience collaborating within our group, as we are all very eco-conscious and would love to have EcoDrive as an app on our own phones.
